The Rue 19 Milano brand

The idea was born in 2016 by the Italian designer Flavia Giunti who has always loved art, design and fashion. By merging these three aspects and with a consistent dose of passion, a new world was born, the world of Rue 19 Milano. An authentic, avant-garde and cheerful reality.

The name is deliberately Italian-French to indicate an imaginary way in a world characterized by the Italian creative style and a pinch of French bon ton, a mix that makes each garment unique.

Italy is present both in style and in the place of production, as the company mainly collaborates with Italian suppliers to guarantee the quality and design of the models.

The philosophy of the brand is to create not only a comfortable and chic style but also a different elegance and emphasize that fashion is also fun.

Each design in the collection is inspired by everyday life, travel and special situations. All this is reinterpreted in the clothing, creating a different story each time. Stories based on a common denominator: love.